Fractional CPO & Future Ready Architect

Build a Future Ready Enterprise —
with clarity and execution.

We partner with CEOs, CPOs, CDOs... start-ups and leaders to turn siloed operations into a Future Ready, AI-driven business — using MIT Digital Pathways and hands-on Digital transformation and CPO execution.

Former Amazon, El Corte Inglés, Hawkers, Celonis, TWINS
Book a 30’ Diagnostic See the Playbook

The Partner

Who we work with

I partner with leaders who are under pressure to deliver real transformation — not just decks.

  • CEOs & CxOs and leaders in €30M–€1Bn businesses
  • Co-founders from Seed to PE-backed portfolios (Pre/Post acquisition)
  • Enterprise Digital & Product Leaders

You usually call us when:

  • ✕

    Digital initiatives are fragmented across Marketing, Product, IT and Operations.

  • ✕

    You’ve invested heavily in platforms (ERP, CRM, AI) but business impact is unclear.

  • ✕

    Growth has stalled despite ongoing "transformation" programs.

  • ✕

    You need a CPO / Digital Transformation Architect but aren't ready to hire full-time.

Trusted by

Amazon
Celonis
El Corte Inglés
Hawkers
Twins
Accenture
Amazon
Celonis
El Corte Inglés
Hawkers
Twins
Accenture

Capabilities

What we do together

Product & Venture Architecture

Design the products, platforms and ventures that make your business Future Ready.

  • • Product strategy aligned to P&L, Roadmapping
  • • Digital twins & AI products
  • • Marketplace & ecosystem plays

Commercial & Customer Growth

Unify marketing, sales and channels around customer "Life Events", not internal silos.

  • • Unified Commerce (Store + Ecommerce)
  • • Omnichannel journeys & suscriptions models
  • • Personalization, Digital Marketing Open Budget

Operations & AI Execution at scale

Turn operations into a competitive advantage.

  • • Operational Excellence, Process mining
  • • API-first modular architecture
  • • Agentic AI & redesign

Engagements

Concrete ways to start

3 Weeks

Pathways Diagnostic

A focused, MIT-inspired diagnostic that maps where you are today and what it takes to become Future Ready.

You get:

  • ✓ Clear view of current state & debt
  • ✓ Prioritised roadmap (3-4 journeys)
  • ✓ Investment & impact model
Book Diagnostic
POPULAR
8–12 Weeks

Product & Venture Sprint

From idea to validated product strategy. We co-design or reboot your key digital product or venture.

You get:

  • ✓ Product vision aligned to P&L
  • ✓ User journeys & architecture
  • ✓ Delivery roadmap & Pitch deck
Start Sprint
6 Weeks

Digital Transformation & AI Execution Roadmap

Move from AI pilots to real business execution. Grounded in your data and processes.

You get:

  • ✓ Autonomy curve maturity map
  • ✓ Reality check on data readiness
  • ✓ Vision and roadmap of real impact initiatives & KPIs
Plan Roadmap

The Methodology

Science, not guesswork.

The path to a Future Ready Enterprise is proven. We use research from MIT CISR’s Digital Pathways to move you from Silos & Spaghetti to an Future Ready state (more growth and more net margin).

Explore the frameworks in the Playbook

Proven Results

Selected Impact

We have delivered value across three core areas: Product Strategy, Commercial Growth (Front Office), and Operational Scale (Back Office).

0→1

AI Market Digital Twin Venture • Product Strategy

TWINS

Chief Product Officer & Co-Founder

Built the AI-powered Market Digital Twin platform for simulating consumer behavior and optimizing media mix investment, branding image and awareness, category management and new product launch decisions.

  • • Defined vision, marketecture and roadmap using agent-based modelling + agentic AI
  • • Created a modular suite of use cases: Media mix, Branding, Category Management, New product, Budget Allocation
  • • Rebuilt platform for cross-industry deployment: FMCG, Auto, Telco, Finance, Pharma

Impact: Took TWINS from concept to a 0→1 venture with a scalable, multi-industry blueprint.

900+ B2B Apps

Marketplace • Ecosystem • Product Strategy

Celonis

Global Director, Marketplace & Ecosystem

Scaled the Celonis ecosystem and built the marketplace as a product and commercial engine.

  • • Designed marketplace product strategy & execution use-case taxonomy
  • • Standardized partner-built solution motions and ISV/SI playbooks
  • • Integrated marketplace into core product navigation

Impact: Marketplace became a major ACV driver and retention engine across 900+ apps. Drove 20x installs, 2.2x adoption, and 3.3x conversion, scaling platform usage to >85% of customers

€38M

Consulting Platform • Projects Factory

Celonis

Product Lead, C4C Consulting Solutions

Built the Consulting Platform enabling global firms to industrialize and scale execution use cases.

  • • Designed reusable projects & solution blueprints
  • • Standardized offerings service & execution
  • • Linked partner solutions to marketplace & Celonis commercial pipeline

Impact: 550+ yearly projects, €38M partner ACV/year and €8M annual direct conversions.

How we work together

1

Diagnose

We map your current pathways, bottlenecks, and opportunities using MIT frameworks and your real data.

2

Design

We co-create a future state: product strategy, operating model, architecture, and a phased roadmap with clear economics.

3

Execute

I support you as a fractional CPO and Digital Transformation Architect as transformation partner — from MVPs or MPPs (Minimum Proud Products ;-)) and pilots to scaled rollout.

Strategic Execution Partnership

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execute()

Our official partner for high-performance software development and engineering execution.

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The Architect

Who is behind build()?

A product and transformation leader who has sat on both sides of the table — as an executive and as a builder.

  • • Product Strategy for ecosystem and marketplace strategy at Celonis.
  • • Served as CCO at Hawkers and CPO & Co-Founder TWINS (AI market digital twins).
  • • Led Digital Strategy & e-Commerce growth at El Corte Inglés for General Merchandising and FMCG.
  • • Started my journey at Amazon and Accenture.

Today, I work with a small number of clients as a fractional CPO and Future Ready Architect.

Ready to make “Future Ready” concrete?

We partner with visionary leaders to solve their most critical challenges.

✉

Direct Contact

jorge.llerena@gmail.com
in

LinkedIn

/in/jorgellerena